As a lover of all things-Japanese, I’m happy to learn that TOHO Group has opened its first overseas A-PRICE outlet in Singapore. If you have big family, cook a lot and can deplete food supplies fast, this may excite you. You can get fresh Japanese food at an affordable price!
Located at 120 Tanjong Pagar Road, the small and cosy outlet offers food items typically meant for commercial F&B businesses, such as hotels and restaurants. But here, you – as end consumers – can also shop and carry these F&B supplies home.
What A-PRICE Outlet in Singapore offers
A-PRICE Singapore outlet offers the following food selections. I’ve included notes that I picked up during the media preview:
1. Vegetables & Fruits
You’ll see a small selection of vegetables and fruits, such as capsicum, corn, sweet potatoes and banana. The manager shared that the focus is on bringing in good quality products.
2. Dry food
Ready for large quantity of sauces, mayonnaise, mirin, sashimi shoyu, soba sauce, dried bonito and more? Yes, we are talking about large quantity such as a 1kg mayonnaise, and big tubs of sauces.
If you can consume them fast, they are of pretty good value!
3. Coffee
A-PRICE outlet also sells coffee. These are produced by TOHO and they have roasting facilities in Kobe.
Psst, I’ve tasted the coffee – it’s really good!
4. Pastry
The larger-than-usual croissants certainly caught my eye. Besides these, A-PRICE also carries swiss rolls and other pastries though the selection seems limited.
Thought I saw some of these bakeries sold in bulk packs in the refrigerated section. Believe this is how they supply the same products to the restaurants.
5. Sashimi
Heard that the salmon was imported from Norway. I’ve tasted them during the media preview (served as Salmon Don) and – woah….I really enjoyed the meal! It was so fresh!
6. Frozen Food
Wish I can consume food fast, because the frozen areas offer quite a lot of bang for the buck. For example, I saw a 1kg pack of octopus wasabi (reminds me of Gunkan sushi from Sushiro).
You’ll also see other large frozen packs such as Wakame Salad, Crawfish Salad, Ikura and Mentaiko.
Other than seafood, other frozen stuff include fried food and desserts such as cakes, Daifuku and Jap-flavour ice cream.
7. Live Lobsters
The small outlet even has tanks to house live lobsters from Canada. At time of writing, the lobster costs as low as $29.90 per piece.
Tell me more about TOHO
TOHO was founded in Japan in 1947. So they’ve been around for many years, supplying ingredients to the F&B industry.
In 2019, they entered Singapore, serving mainly restaurants and food businesses. In Jun 2026, TOHO achieved another milestone by opening its first A-PRICE outlet outside Japan, right here in Singapore, bringing professional-grade ingredients to everyday consumers.
If you happened to be working nearby, do pop by A-PRICE outlet at 120 Tanjong Pagar Road and explore its range of fresh products for yourself.
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