New Launch: Clera Cera – Skincare that soothes and repairs Asian skin

Have sensitive skin and looking for skincare that soothes, protects and repairs? Meet Clera Cera, a new dermatological skincare brand specially developed with Asian skin in mind, now available in Singapore.

What caught my attention is that Clera Cera was co-developed with Singapore’s National Skin Centre. The brand also conducted usage tests involving more than 18,000 customers across five Asian markets.

Tell me more about Clera Cera

Created through a partnership between DFI Retail and Singapore’s National Skin Centre, Clera Cera is designed to address the needs of Asian skin, which is said to be have a thinner outer layer. It’s formulation works to Replenish, Repair, and Relieve – three key steps towards healthier-looking skin.

At the heart of its forulation are Cynanchum Atratum (Bai Wei) extract and five skin-identical ceramides, which work together to reinforce the Asian skin’s natural barrier.

• Replenish: Restores skin hydration, with moisture-attracting ingredients such as saccharide isomerate
• Repair: Strengthens the skin barrier with five skin-identical ceramides
• Relieve: Soothes the skin with Derma-Clera™, powered by a Cynanchum Atratum (Bai Wei) extract.

Recognising how hot and humid the Asian climate can be, Clera Cera is formulated to feel ultra-lightweight, non-sticky and breathable on the skin. 

Clera Cera: What products are available?

As at time of writing, Clera Cera offers nine products across four categories: body care, face care, targeted serums and suncare. 

1. Body care 

For the body, Clera Cera offers two products – a cleanser and a moisturising lotion. Both are suitable for sensitive and eczema-prone skin, as well as babies aged three-months and above. 

Key features:

• Long-lasting hydration
• Hypoallergenic formulation
• Strengthens the skin barrier
• Non-soup cleanser

2. Face care 

The face care range comprises three products – a micellar makeup remover, a foaming face wash and a hydrating cream.

Key features:

• Long-lasting hydration
• Gentle formula
• Prevent clogged pores, even in humid climates

3. Target serums

For more targeted skincare concerns, Clera Cera offers two serums – one designed to address signs of ageing and the other to tackle dark spots.

4. Sun care

The two sunscreen products by Clera Cera are physical sunscreen. Unlike chemical sunscreen, physical or mineral sunscreens are often favoured by those with sensitive skin as they sit on the skin instead of being absorbed. 

One offers conventional sun protection, while the other comes with a tone-up tint that doubles as a makeup base. Both are water resistant.

One detail worth noting – Clera Cera sunscreen offers UVA protection rating of PA+++. While this indicates high UVA protection, it is a tad lower than the highest UVA grade one can get in the market, i.e. “PA++++”.

3 pluses should be sufficient for short, mostly indoor days. However, if you are prone to melasma, pigmentation or expect prolonged outdoor exposure, you may prefer the gold standard of PA++++, commonly found in Japanese and Korean sunscreens.

Clera Cera at a glance

Here’s a quick rundown of what Clera Cera is about, what it offers, and where you can get your hands on it.

1. What is it? Dermatological skincare brand, co-developed with Singapore’s National Skin Centre and designed for Asian skin!

2. What does it do? Protects skin barrier while keeping skin feeling hydrated and comfortable with its lightweight formula.

3. Who is it for? Designed especially for Asians with dry and/or sensitive skin.

4. What’s available? A range of face and body care products covering cleansing, moisturising, sun protection, and targeted treatments for dark spots and signs of ageing.

5. Where can you find it? At Guardian Health & Beauty stores and online, as well as selected NHG Health pharmacies in Singapore.

I’m looking forward to trying out the Clera Cera press samples and may share a review when ready. Meanwhile, if you enjoy discovering new beauty products and travel stories, subscribe using the button below so you never miss a post.

See you in the next one!